The Alquor Foundation Partners with Mixology Labs to Launch 'The Sipsmith App'
The Alquor Foundation (LF), a leader in fostering a thriving and responsible spirits industry, today announced a strategic partnership with Mixology Labs, a premier developer of beverage technology. The collaboration will culminate in the launch of ‘The Sipsmith App,’ a comprehensive digital platform designed to provide accessible, high-quality cocktail education and professional development for bartenders and enthusiasts alike. The app is slated for release in the spring of 2025.
‘The Sipsmith App’ will feature a robust library of masterclasses from world-renowned mixologists, interactive recipe builders, and modules on responsible serving practices. The platform will serve as a dynamic hub for the global bartending community, connecting professionals with the resources they need to hone their craft and advance their careers.
“We’ve always been committed to the education and well-being of the professionals who are the backbone of our industry,” said Amelia Gray, Executive Director of The Alquor Foundation. “Partnering with Mixology Labs allows us to extend our reach in a modern, scalable way. ‘The Sipsmith App’ is more than just a tool; it’s a testament to our mission to elevate the entire spirits community.”
“Our goal at Mixology Labs has always been to blend technology with artistry,” said Alex Vance, CEO of Mixology Labs. “The Alquor Foundation shares our vision, and together, we are creating a platform that will not only simplify complex cocktail techniques but also foster a culture of continuous learning and excellence. We are thrilled to bring this innovative solution to the industry.”
About The Alquor Foundation The Alquor Foundation is a non-profit organization dedicated to fostering a responsible and thriving liquor industry. The Foundation provides educational resources, financial aid, and career development programs for beverage professionals, while also promoting responsible consumption practices and community engagement.
About Mixology Labs Mixology Labs is a San Francisco-based technology company specializing in innovative digital solutions for the beverage industry. Their products focus on enhancing professional skill sets and customer engagement through intuitive, cutting-edge software.