The Alquor Foundation and SpiritIQ Analytics Partner to Release 'The Annual Consumer Spirit Trends Report'
The Alquor Foundation (LF), a leader in fostering a responsible and thriving spirits industry, today announced a new partnership with SpiritIQ Analytics, a premier data insights firm specializing in the beverage market. The collaboration will produce ‘The Annual Consumer Spirit Trends Report,’ a comprehensive report providing data-driven insights into emerging trends, consumer preferences, and purchasing habits across the United States. This annual report is designed to be a vital resource for distillers, distributors, and bar owners seeking to make informed business decisions.
The report will leverage SpiritIQ Analytics’ proprietary data collection and analysis tools, combined with The Alquor Foundation’s extensive industry network, to identify key trends such as the rise of sustainable spirits, the growth of the no-and-low-alcohol sector, and shifts in flavor preferences. The first report is scheduled for release in mid-2025 and will be available to all LF members and industry stakeholders.
“As our industry evolves, understanding the consumer is more critical than ever,” said Amelia Gray, Executive Director of The Alquor Foundation. “Partnering with SpiritIQ Analytics gives us the ability to provide our members with actionable, data-rich insights that go beyond simple sales figures. This report is a powerful tool for innovation and responsible growth.”
“The Alquor Foundation has an unparalleled pulse on the industry, and we are thrilled to bring our data science expertise to this collaboration,” said Adrian Finch, CEO of SpiritIQ Analytics. “By combining their deep industry knowledge with our analytical capabilities, we are confident we can deliver a report that will shape strategies and drive success for businesses of all sizes.”
About The Alquor Foundation The Alquor Foundation is a non-profit organization dedicated to fostering a responsible and thriving liquor industry. The Foundation provides educational resources, financial aid, and career development programs for beverage professionals, while also promoting responsible consumption practices and community engagement.
About SpiritIQ Analytics SpiritIQ Analytics is a data insights firm that specializes in providing comprehensive market research and trend analysis for the global beverage industry. Using advanced data modeling and consumer behavior analysis, the company helps brands and businesses understand market dynamics and optimize their strategies.