Product Marketing Specialist

Seeking a dedicated Product Marketing Specialist to join our team in Marseille. This role is crucial for bridging the gap between our product development and our go-to-market efforts. You will be responsible for crafting compelling product positioning, developing key messaging, creating sales enablement materials, and driving successful product launches. This position is 100% onsite at our Mediterranean headquarters.

About Us

We are a well-established, international company in the Cleantech sector, developing innovative solutions for sustainable energy management. Our Marseille office is a hub for innovation, hosting our R&D, Product, and Marketing teams. We are looking for a Product Marketing Specialist who possesses a strong blend of technical understanding, strategic thinking, and creative communication skills to articulate the value of our sustainable products to a global audience.

Responsibilities

• Develop clear and differentiated product positioning and messaging that resonates with target personas and key market segments.
• Plan and execute comprehensive go-to-market (GTM) strategies for new product features and major releases.
• Create essential sales enablement materials, including presentations, battle cards, product sheets, and training documentation.
• Conduct market research, competitive analysis, and gather customer insights to inform product strategy and marketing initiatives.
• Collaborate closely with the Product Management team throughout the product lifecycle to provide market feedback and refine the roadmap.
• Present product value propositions to internal teams, partners, and customers.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related technical field.
• 3+ years of experience in Product Marketing, preferably in a B2B, hardware, or technical industry.
• Excellent written and verbal communication skills in English and French (Bilingual proficiency required).
• Proven ability to translate complex technical features into clear, customer-centric benefits.
• Experience with a CRM (e.g., Salesforce) and marketing automation tools (e.g., Pardot, HubSpot).
• Must be willing and able to work 100% onsite in our Marseille office.

Preferred Skills

• Experience in the Cleantech, Energy, or IoT sectors.
• Familiarity with agile product development methodologies.
• Ability to conduct basic market sizing and pricing analysis.
• Experience creating video demonstrations or explainer content.

What We Offer

• Competitive local salary with an annual performance bonus.
• Comprehensive health and life insurance package.
• Relocation assistance for candidates moving to the Marseille region.
• Lunch vouchers and subsidized public transport pass.
• Opportunity to work on products that have a direct, positive impact on environmental sustainability.
• A stimulating, international work environment in a beautiful city.