Content Marketing Manager

We are seeking an experienced Content Marketing Manager to lead our content strategy, development, and distribution efforts. In this critical role, you will be responsible for defining our content roadmap, creating high-quality, impactful content (blog posts, white papers, case studies, video scripts), and ensuring all content aligns with our business goals and enhances our brand authority. This is a fully remote position, allowing you to work from anywhere.

About Us

We are a high-growth B2B SaaS company specializing in intelligent workflow automation. We believe that exceptional content is the engine for demand generation, customer education, and industry leadership. We are looking for a Content Marketing Manager who is a gifted storyteller, a strategic thinker, and someone who is passionate about translating complex technical concepts into clear, compelling narratives that resonate with enterprise audiences.

Responsibilities

• Develop and own a comprehensive content marketing strategy and editorial calendar aligned with marketing objectives and sales funnel stages.
• Manage the end-to-end content production process, including ideation, writing, editing, SEO optimization, publishing, and promotion.
• Collaborate closely with product marketing, sales, and subject matter experts to gather insights and produce authoritative, high-value content (e.g., industry reports, webinars, eBooks).
• Conduct keyword research and content gap analyses to ensure maximum organic search performance and traffic generation.
• Monitor content performance using tools like Google Analytics, identify areas for optimization, and report on key content metrics (leads generated, conversion rate, search rankings).
• Oversee freelance writers and external content contributors, ensuring brand consistency and quality across all assets.

Qualifications

• Bachelor’s degree in Marketing, Journalism, English, or a related field.
• 5+ years of experience in content creation and content strategy, preferably within a B2B or SaaS environment.
• Exceptional writing, editing, and verbal communication skills with a portfolio of published work.
• Deep understanding of SEO best practices, keyword research tools (e.g., Ahrefs, SEMrush), and Google Analytics.
• Proven ability to manage an editorial calendar and drive content projects from concept to completion.
• Experience in nurturing a content-driven sales pipeline.

Preferred Skills

• Experience with video content production and podcasting.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of technical topics related to AI, workflow automation, or enterprise software.
• Experience managing an external budget for content contractors and tools.

What We Offer

• Competitive salary and equity package.
• Comprehensive health, vision, and dental insurance.
• Fully remote work environment with a budget for home office setup.
• Unlimited paid time off (PTO) with a mandatory minimum vacation policy.
• Annual professional development and training stipend.
• A collaborative culture with a focus on ownership and measurable impact.